CHICAGO -- JLL has introduced its unique outlook on the changing landscape of work and its impact on the next generation of corporate real estate.
Designed to highlight areas that companies should address to navigate seismic shifts in the market, JLL’s Future of Work model addresses the human experience, digital drive, continuous innovation, operational excellence and financial management.
"Organizations must examine how work and the workforce are evolving and embrace the change," said John Forrest, Global and Americas CEO, Corporate Solutions, JLL. "Today's multi-generational workforce prefers alternative work styles and demands new work environments beyond the traditional office. Where and how we work is changing quickly and organizations must take a visionary approach to the Future of Work now. "
"The landscape of real estate has evolved," continued Forrest. "Real estate was once about acquiring and managing buildings. Now, real estate has become a strategic lever for transformation, enabling organizations to achieve broader business agendas and create new levels of value."
The right real estate strategy can help organizations achieve their ambitions and succeed in a period of rapid change. And with real estate typically one of the largest costs for many organizations, a tremendous opportunity exists today to use real estate as a differentiator.
JLL's Future of Work model can help companies pinpoint the precise areas they need to focus on across he five interrelated dimensions. How these dimensions are addressed—and which priority each is given—will vary by organization and by industry. Yet all five are vital to running a thriving organization.
"We expect offices in the future to offer high-tech, personalized tools and services that enhance the human experience and become a prime weapon in the war for talent. Corporate real estate is a vital part of an organization's performance and ability to compete," said Forrest.
To remain competitive and unlock new sources of growth and revenue, companies are already embracing artificial intelligence (AI), the Internet of Things (IoT) and robotic process automation (RPA).
These changes are disrupting the way work is done and are driving some companies to outsource and automate non-core work. Others are shedding fixed real estate assets while creating networks of workplaces that include company offices, co-working spaces and employee home offices. Meanwhile, organizations that value in-house collaboration are designing their work spaces and offices to bring employees together in more creative environments.
"Rising to the challenge of the future of work involves many moving parts," said Forrest. "The smart corporate real estate teams will create spaces inspired by their company's vision and ambition. The Future of Work model allows organizations to align their vision with corporate real estate to understand how and where ambition thrives."
For more details visit https://www.futureofwork.jll
JLL is a professional services firm that specializes in real estate and investment management. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and. At year-end 2016, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 77,000. As of December 31, 2016, LaSalle Investment Management has $60.1 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.
For more information, visit www.jll.com.