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ACI ‘Coming Clean with Millennials’
Print Article Contributed by BSM Staff

WASHINGTON – Looking to offer insights on what today’s younger consumers are thinking and saying about the cleaning products they use, the American Cleaning Institute will present a panel discussion titled "Coming Clean with Millennials" at its annual convention, to be held Jan. 29 to Feb. 3 at the Grande Lakes Orlando in Orlando, Fla.

Takasago, in partnership with ACI, will present the panel on Wednesday, Jan. 31 at 7:30 a.m.

Janis Gaudelli, Director of Trends and Social Media Insights at Takasago, will moderate the diverse panel of Millennial consumers, which will:

  • Dive into the panelists’ cleaning caddies
  • Uncover qualities/attributes the panelists look for in a brand/product
  • Identify the commonalities and differences between Millennial parents and non-parents
  • Discover the role fragrance plays in the products they choose
  • Explore the panelists’ path of purchase (where they find out about, decide upon and purchase cleaning products)

"Millennial consumers are not monolithic," said Melissa Hockstad, ACI President & CEO. "As the cleaning product supply chain gathers at the ACI Convention, we want to give attendees real, live insights on what today’s younger consumers are thinking and saying about the products they shop for week in and week out."

Only persons registered for the ACI Convention are able to attend the consumer panel session. To register, please visit the ACI Convention website.

 

 

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