BSM Buyers Guide






Roof Hugger


Follow Us
Join Us on Facebook Join us on Twitter



Firestone Building Products Names Lane to Lead Marketing Effort
Print Article Contributed by BSM Staff

NASHVILLE, TN -- Firestone Building Products Company, LLC, a provider of roofing and building envelope solutions, has named Michelle Lane, a veteran of the Bridgestone Corporation, executive director of marketing.

In this role, Lane will be responsible for the overall marketing strategy for FSBP, including programs, product development, channel management, education and communications.

“Michelle has exceptional business acumen and an extensive background in driving research-based marketing strategies that generate successful business results,” said Taylor Cole, president, Firestone Building Products. “We are confident that her leadership will help us further our goal of setting the standard for trusted roofing and building solutions.”

Lane brings more than 16 years of marketing experience to her new role, 13 of those with Bridgestone, where she has held various roles of increasing responsibility. Most recently, Lane was director of marketing for the truck bus radial (TBR) business, where she led marketing strategy and initiatives for the overall TBR portfolio.

Previous roles within the company include director of marketing for the commercial off-the-road (OTR) business; channel marketing manager, mining division; and commercial marketing research and training manager.

Lane started at Bandag in 2005, where she held marketing positions before and during the 2007 Bridgestone acquisition of the business.

She earned a bachelor’s degree in economics from the University of Northern Iowa and an MBA from the University of Iowa. She was recognized as one of Tire Industry Association’s Women to Watch in 2015.

Nashville, Tennessee-based Bridgestone Americas, Inc. is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all the communities it calls home.

By taking the entire building envelope into consideration, Firestone Building Products meets individual customer and project needs for roofing, wall and lining solutions. Headquartered in Nashville, Tennessee, the company also offers outstanding technical services, an international network of roofing contractors, distributors and field sales representatives and exceptional warranty protection. Products include: commercial roofing systems, roofing accessories, green roofing systems and daylighting systems, vegetative roofing systems, metal wall panels, insulation, cavity wall construction, pond liners, geomembranes and silicone and acrylic liquid coatings.










Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List iconSign up for our Email Newsletter
Type your email address here




Fall Protection



Facility Products Nov17