BSM Buyers Guide





Roof Hugger


Follow Us
Join Us on Facebook Join us on Twitter







Stratus Calls 919 for Franchise Content Marketing
Print Article Contributed by BSM Staff

NORTH HOLLYWOOD, CA -- Stratus Building Solutions, a green commercial cleaning and janitorial services franchise, recently announced a new partnership with 919 Marketing, a national franchise content marketing and public relations agency.

The partnership is a critical component of the rapidly growing brand's franchise development and master franchisee support strategy, said Afshin Cangarlu, Stratus Building Solutions' CEO.

“We are proud of what we've done to improve corporate support and accelerate master franchise sales since taking over Stratus Building Solutions in 2015," said Cangarlu. “Over the past few months, we have been evaluating franchise marketing agencies to elevate national and local franchise marketing initiatives. 919 Marketing was the perfect fit because they were the most strategic marketing firm we evaluated. Further, their team of franchise marketing experts possesses direct commercial cleaning category experience.”

Cangarlu co-owns the nation's leading green commercial cleaning and janitorial services franchise with two partners Foad Rekabi and Channen Smith. All three are trained engineers who enjoyed successful corporate careers prior to joining Stratus Building Solutions.

Also, considering all three men were Stratus master franchisees prior to acquiring the business, they understand the role effective communication and proven processes play in creating and sustaining a strong franchise business.

Since taking over the business, Cangarlu and his partners have built a strong corporate team and established key partnerships, like this one with 919 Marketing, to provide industry leading support to all franchisees.

Rachel Frazier, Stratus Building Solutions Director of Corporate Marketing, was one of the first hires made by the trio when they took over in 2015. She says this new partnership is critical as it will allow Stratus to share their impressive brand story to a broader audience across multiple platforms.

“Our brand has quickly earned a reputation as a franchise leader in green commercial cleaning and janitorial services and it's time to share that story with the world," said Frazier. “This new collaboration will give me more time to focus on strategic marketing initiatives, with 919 Marketing providing consistent content as well as national and local market media coverage. Our partnership will improve our national franchise brand's positioning while generating increased qualified franchise and local customer leads. I'm excited about adding the marketing firepower we need to generate increased brand awareness and franchise sales growth at the national and local level."

919 Marketing's Founder and CEO, David Chapman, says this partnership with Stratus Building Solutions pairs two great companies with similar cultures and expectations for mutual success.

“The entire 919 Marketing team is excited and honored to work with Afshin, Foad, Channen, Rachel and all of the franchisees of Stratus Building Solutions," said Chapman. “We're eager to capitalize on our commercial cleaning space category experience. This experience, paired with a custom-built marketing strategy, will help us elevate the Stratus brand nationally, generate more qualified franchise sales leads for master franchisees, and help individual franchisees do more business."

For more information about Stratus Business Solutions, go to www.stratusbuildingsolutions.com/.






Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List iconSign up for our Email Newsletter
Type your email address here





Facility Products Nov17