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Foodservice Group with 200 Distributors Joins Afflink
Print Article Contributed by BSM Staff

TUSCALOOSA, AL -- Golbon, an independent foodservice group with the power of 200-plus independent distributors, has entered into a 5-year agreement to join AFFLINK, an association of distributors serving the Facilities Maintenance, Packaging and Office Products industries.

The partnership is designed to strengthen Boise, ID-based Golbon's non-foods offering and provide their members' access to a comprehensive bundle of programs and services in new growth channels.

"AFFLINK has a proven history of success in the market," said Tim Power, president of Golbon. "By tapping into their experience and expertise in the non-foods categories, we will be able to provide greater backend programs and access into new channels that will keep our Members healthy, viable businesses for years to come."

In addition to managing the entire non-foods category for Golbon, AFFLINK will open access to alternative training programs, event management services, field sales teams, technology solutions, and a low barrier of entry in product sourcing that will generate additional revenue streams for both Golbon and traditional AFFLINK Members seeking to diversify into new categories.

"As buyer habits change and product channels blur, we must continue to move with our customers to remain relevant as independents," said Dennis Riffer, AFFLINK President & CEO. "One of the driving forces behind this decision was to expand opportunities for our existing Membership so that they can continue to surround customers with a comprehensive bundle of supply chain solutions."

Beginning March 1, 2018, Golbon Members will become Members of the AFFLINK organization, and will receive all benefits afforded to them as such.  

Initially formed in 1963, Golbon is made up of 200 independent foodservice distributor members from Alaska to Jamaica.

For more, go to golbon.com or afflink.com.





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