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International Roofing Expo Posts Records for Attendance, Exhibits

Print Article Contributed by BSM Staff

DALLAS -- The 2020 International Roofing Expo (IRE), sponsored by the National Roofing Contractors Association and held earlier this month, saw record-breaking attendance and the largest exposition in its history.

Held February 4-6 at the Kay Bailey Hutchison Convention Center in Dallas, TX, the IRE is the premiere roofing construction and maintenance event. Roofing professionals from across the globe, gathered to explore new products and services, participated in educational sessions, and experienced face-to-face interaction with their industry peers.

The IRE was in Dallas for the first time since 1988 and had another record-breaking year with 17,060 in attendance.  The exhibit hall continued to expand with 170,980 square feet of booth space featuring over 541 companies displaying thousands of products and services.

Booth space sales for 2021 also opened on-site at the show and next year’s event is already 80% sold out.

“Cutting-edge education, influential show-floor demos, and emerging technology helped to drive record numbers at IRE 2020,” said Ray Giovine, Group Director for IRE.

“The 2020 IRE has once again exceeded attendees’ expectations. With a record crowd, record number of exhibitors and record attendance at the education classes; the IRE has become the must attend event of the year! Plan now to attend the 2021 IRE in Las Vegas,” said Reid Ribble, NRCA ‘s CEO.

This year’s event included over 44 educational sessions as part of the conference program.  Attendees could select from sessions that covered technical skills, business management, industry trends, legal, safety, sales, marketing and more.  The NRCA hosted some of their popular sessions including  CERTA Train-the-Trainer, Fall Protection from A to Z, and Foreman Leadership Training classes.

In addition to a strong core conference program, those in attendance participated in over 35 free sessions on the show floor. Areas like the GAF Education Center, The Roofing Institute sponsored by Johns Manville, and exhibitor-presented seminar classroom provided solution-based sessions to help roofing professionals learn new ways to tackle everyday problems. The show floor was also packed with live product demonstrations where attendees could learn tips and tricks and ask questions to product professionals.

During expo hall hours, attendees could head to the parking lot and experience special events outdoors. SRS Distribution hosted their SRS Extreme Tailgate Party where you could enjoy a beverage and cigar with their senior management team.  Lifting Equipment Solutions conducted live crane demos, while Duro-Last demonstrated some of their top products. You could also watch as roof system installers took their hands-on NRCA ProCertification exams.

The IRE was excited to host their first ever female keynote speaker, sponsored by Malarkey Roofing Products. Charlotte Jones, the Dallas Cowboys Executive Vice President and Chief Brand Officer, shared strategies about setting high expectations, the pressure to deliver and continuing to raise the bar.  Charlotte’s session was moderated by Brad Sham, the American Sportscaster, and was welcomed with an overflowing ballroom packed with attendees and exhibitors.

The National Women in Roofing (NWIR) hosted their third annual one-day conference program designed for multidisciplinary women professionals in the roofing industry to learn about the latest business strategies and tactics and share their secrets to success.

“With a sold out third annual NWIR Day, we are so pleased to be able to use the resources of our sponsors, the interest of our members, and the passion of our board of directors to empower women in the roofing industry,” said Ellen Thorp, NWIR Executive Director, and Jennifer Stone, Johns Manville; NWIR Co-Chair.

On Sunday, February 2nd, the IRE in conjunction with Rebuilding Together, hosted the 11th Annual Community Service Day, sponsored by Sika Sarnafil. Over 65 volunteers across the country came together to repair two homes and perform improvement projects at a nearby elementary school. 

“The last part of our mission statement is that we are rebuilding lives and that’s exactly what was accomplished during the service day. Lives were changed that day and there will be a lasting impact of the work completed during the service day. It was a beautiful day,” said Garrett Jones, Executive Director, Rebuilding Together, North Texas.

In addition to materials being donated by many manufacturers, K-Post Roofing & Waterproofing and Certainteed donated materials and labor to install a new roof on one of the homes. Sika Sarnafil provided Rebuilding Together North Texas with a donation of $15,000.

The show will return to the Mandalay Bay Convention Center in Las Vegas February 24-26, 2021. As the show and the industry continues to grow, the IRE is expanding the areas on the show floor for next year.  A new Siding and Window Pavilion will include manufacturers and suppliers showcasing products that service these segments. This new pavilion will allow the IRE to better serve the exterior contractor market.

Attendee registration for the 2021 International Roofing Expo will open this fall. Attendees interested in attending the 2021 IRE can sign up for the IRE newsletter at www.theroofingexpo.com. Exhibitors interested in booking a booth at the event can contact the IRE account executive team at sales@theroofingexpo.com. 







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