Excel Dryer Names New Marketing Head

Contributed by BSM Staff

EAST LONGMEADOW, MA -- Excel Dryer, Inc., manufacturer of the XLERATOR Hand Dryer, has added a new director of marketing to the team.

A seasoned professional with 24 years of experience, Tony Ieraci will be responsible for helping Excel Dryer create and execute long-term marketing strategies that will help grow the brand.

“We are excited to have Tony join us and bring innovative and exciting ideas to Excel,” said William Gagnon, vice president of sales and marketing at Excel Dryer. “With the majority of his professional life spent working in marketing and communications for industrial manufacturers, we are eager to see what he can do in this position.”

Ieraci, has a bachelor’s in business administration and a master’s in marketing from Western New England University. He has spent the last two decades working in marketing and communications for leading manufacturers like Scapa North America and Dymax Corporation. Ieraci will now head up the marketing team at Excel Dryer to develop and implement effective global communication plans that advance the company’s business goals and objectives.

“Excel Dryer is a perfect fit for me, and I couldn’t be happier working for a company that makes a reliable, sustainable product in the USA,” said Ieraci. “Excel has done incredible work in creating innovative industry-leading products, and I’m excited be part of the team and contribute to the company’s continued growth.”

Excel Dryer has been manufacturing and developing hygienic hand drying solutions that are cost effective and sustainable for more than 50 years. Available for distribution worldwide, Excel Dryer products can be purchased through an established network of sales representatives who work with distributors globally.

Learn more about Excel Dryer at exceldryer.com.