Freudenberg Buy of Vermop Grows Pro Business

WEINHEIM, Germany -- The professional division of Freudenberg Home and Cleaning Solutions, which includes the Vileda Professional brand, has acquired Vermop, a producer of cleaning equipment and tools.

The acquisition contract had been signed on May 17, 2023, and antitrust authorities have now approved the transaction

Headquartered in Weinheim, Germany, Freudenberg Home and Cleaning Solutions, is one of the eleven business groups of the globally active Freudenberg Group.

“We are delighted that this acquisition will enable us to successfully continue our national and international growth strategy and tap into new potential,” said Karin Overbeck, CEO of Freudenberg Home and Cleaning Solutions.

“We complement each other perfectly in terms of our focus, thus creating a strong national player in the German market with very good international prospects,” said Isabel Merkel, President Professional at Vileda Professional. All Vermop businesses will continue to operate as usual. The full integration of the brand into the group is to be implemented in the course of the coming year.”

Vermop, with its nearly 330 employees, offers modular cleaning systems and products for cleaning professionals that are well established on the market. The company has its headquarters in Gilching near Munich and production facilities in Wertheim, Baden-Württemberg.

Vermop had sales of around EUR 46 million in 2022.

Freudenberg Home and Cleaning Solutions is a supplier of branded cleaning systems as well as household and laundry care products whose advanced solutions make the lives of millions of consumers around the world easier. The portfolio includes brands like Vileda, Vileda Professional, O'Cedar, Oates, Gimi, Gala, Wettex and Marigold.

With a leading market position in almost all of the countries in which it operates, the company generated sales of more than EUR 1.2 billion and employed about 3,300 people in 2022. New, effective products and distribution channels, technical innovations and a strong customer focus have been the company’s key success factors for many years. They are supported by extensive market and customer research on an international basis, innovation centers and production plants around the world and a distribution network in more than 35 countries.

For more, go to Freudenberg.com