Owner of O-Cedar Buys Cedar Creek |
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Contributed by BSM Staff | |
SPRINGFIELD, OH -- Nexstep Commercial Products, the exclusive licensee of O-Cedar, has purchased the assets of Cedar Creek Cleaning Products in Winchester, Virginia. Cedar Creek Cleaning Products has developed and manufactured cleaning tools in both the commercial and retail markets for over 65 years. Nexstep hopes to continue their founding principle; to focus on the health, comfort and efficiency of the people using the cleaning tools, maximizing their performance while minimizing their efforts. Todd Leventhal, president of Nexstep Commercial Products, said the acquisition will strengthen Nexstep’s presence in a growing competitive market. It looks forward to serving all of Cedar Creek Cleaning Products’ customers and offering them the opportunity to expand their product assortment with Nexstep’s full line of commercial-grade cleaning solutions. Founded in 1906, O-Cedar originally made waxes and cleaning polishes and later expanded to traditional brooms and mops. In 1962, The Drackett Corporation purchased the company, and over the next 30 years grew the O-Cedar brand name by investing heavily in new product development and advertising. As a result, the Angler Broom, the Power Strip Sponge Mop, and the Twist ‘N Mop Self-wringing Mop became the top three items in the cleaning industry. And “O-Cedar Makes Your Life Easier” became a well-known slogan still used today. In 1993, a venture capital company simultaneously purchased O-Cedar and Vining Industries (an equally large private manufacturer of cleaning tools with 600 associates owned by the Leventhal family since 1939). The new combined company, O-Cedar/Vining, became America’s largest manufacturer of cleaning tools. In the same year, the new company entered the commercial marketplace. Todd Leventhal, an industry expert with more than 35 years of experience in the cleaning industry, bought the Commercial Division of O-Cedar Brands (the new corporate name) in 2003. This new company, which was named Nexstep Commercial Products, Exclusive Licensee of O-Cedar, has achieved remarkable growth. It has expanded its product line and top line sales by 700%, and acquired six mop and broom companies: Greenwood Mop and Broom (Greenwood, SC); Clore Mop (Danville, IN); Bouras Mop (St. Louis, MO); Cornelia Broom (Cornelia, GA); Hamburg Industries (Hamburg, PA); and Southern Mop (Nashville, TN). Nexstep Commercial Products is the exclusive licensee of O-Cedar cleaning products for the commercial marketplace. O-Cedar has an 85% brand recognition with the general public and is a prominent manufacturer of cleaning tools in the United States. Its entire line is commercial-grade and exclusive to Nexstep Commercial Products, including many innovative and patented cleaning tools. Its corporate office is located in Springfield, OH. The company also has a facility in Paxton, IL. For more information, go to ocedarcommercial.com. |
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