Eureka Broadens Mission to Save World’s Oceans

Contributed by BSM Staff

NEW YORK -- With a heritage that traces back to 1909, Eureka, maker of vacuum cleaners, has announced a campaign dedicated to marine conservation in honor of World Cleanup Day.

This initiative underscores Eureka's broadened mission: Extending its cleaning expertise from individual homes to the vast expanses of our world's oceans.

In this campaign, Eureka collaborates with the American Littoral Society to engage volunteers and local communities in a series of beach cleanup events. The campaign was set to kick off on September 16th, with the primary event centered around the cleanup of Jamaica Bay, a critical ecological treasure in New York City.

Beyond mere waste removal, this campaign emphasizes data collection, with the goal of documenting the kinds of materials retrieved during the event. This crucial data will then be provided to research institutions for comprehensive analysis, thereby deepening our understanding of oceanic pollution and the most effective countermeasures.

The #EurekaWavesOfFuture campaign is more than a simple cleanup effort. Eureka seeks to extrapolate the principles of household upkeep to the frequently forgotten sanctuaries of our seas. It signifies a deep-seated commitment, a pledge to care for both the trivial and the grand, reaffirming our responsibility to the ultimate home of humanity: Planet Earth.

Beyond its active participation in environmental initiatives, Eureka also embeds eco-friendly considerations into its product designs. For instance, at IFA, Europe's premier consumer electronics and home appliance trade show, Eureka unveiled the E10S, boasting the revolutionary Bagless Multi-cyclonic Station. This bagless innovation not only streamlines maintenance by removing the necessity for bag replacements but also promotes resource conservation.

The advanced multi-cyclonic technology effectively captures particles, diminishing the need for frequent filter changes, and consequently, reducing waste directed to landfills.

Founded in 1909 in Detroit, Eureka offers a diverse range of vacuums, including uprights, canisters, sticks, handhelds, cordless and robotic vacuum cleaners.

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