Redefining Clean: The Dynamic Evolution of Commercial Cleaning Enterprises

The global market for commercial cleaning is expected to experience a compound annual growth rate of 6.3% from 2023 to 2030. That means in the next decade, the commercial cleaning industry is expected to more than double in size from where it is today.

Huge industry growth comes with various opportunities and challenges regardless of the market you’re in. In a saturated market, there is ample space for competition, with new entrants and specialized service providers offering customers a plethora of choices. Simultaneously, this expansive environment provides existing businesses numerous opportunities for growth and development. However, the challenge lies in addressing the unique position of cleaning companies that find themselves somewhere in the middle.

While sticking to the status quo and relying on proven methods for success may sound like the safest option, this approach could hurt your business more than protect it. Just because a market is booming does not mean your business will boom as well. Staying rigid and focused on only what you know will not provide the safety blanket you hope for. To survive a growing market and keep your place at the top, you need to revitalize your business so it doesn’t get left behind.

Striking the balance between opportunities and challenges in a dynamic cleaning services market

There’s a big difference between running a business in a growing industry and capitalizing on business in a growing industry. Industry growth generally signifies increased consumer interest and value in services. That doesn’t guarantee your business more customers. The companies that benefit the most from an industry surge are the ones that plan and rise to the occasion.

How you optimize your business during industry growth periods defines your ability to benefit from the broader growth of the market. If you stick to the same business operations, overdone marketing strategies, and routine customer experience, you’ll fail to seize the opportunity presented. Because other commercial cleaning companies, new and old, will be branching out by offering new services or innovating how they provide them.

Customers will notice these new experiences as their awareness of cleaning services rises. Even your most loyal customers may succumb to the temptation of a refined booking experience or an office cleaning business with a targeted focus on window cleaning. Whatever the case, not creating new opportunities not only limits your business’s ability to attract new customers but also risks its ability to retain existing ones.

So, how does one capitalize on an ignited cleaning industry? You don’t have to build a new business overnight, but the right investment—paired with strategic purpose—can thrust your business to a top provider in your area–Aspire’s seen it done.

Tech innovation unleashes new opportunities

Technology is transforming the cleaning business. While commercial cleaning may feel like an industry driven by manual labor and old-school tactics, the truth is commercial cleaning has entered the spotlight. Since the pandemic era, public awareness of hygiene and cleanliness has heightened. But new customers aren’t judging which cleaning services to trust simply based on word-of-mouth—they're basing it on experience.

If you don’t have a simple process for customers to book consultations, acquire a quote, receive estimates, or discuss their needs, they won’t waste their time. And that experience is critical for an industry where clients are looking for a company they can rely on for monthly, even weekly, jobs.

Cutting-edge technology is delivering substantial savings for businesses. Even seemingly minor shifts—like switching from paper—generate significant cost reductions previously overlooked by cleaning professionals. This technological wave empowers companies with expanding staff counts to trim labor costs, streamline project scheduling, uncover savings in supply expenses, and analyze various other factors affecting expenditures.

Technology like Aspire helps commercial cleaning companies refine how they conduct their business, analyze their business, and operate their business—and these companies are discovering huge wins as a result. Here’s why.

Creating bandwidth to grow your operations

When was the last time you reconfigured your operations? Are you still tracking and monitoring tasks or projects with the same workflows you’ve been using for over a decade?

Whatever helped build your business systems in the early days was great … in the early days. But not only have the times changed, so has your business. What’s required to run a cleaning business hauling revenue in the hundreds is entirely different from a business tracking in the millions. And with so much innovation in the cleaning space, the dominant businesses are investing in more responsive and intuitive operations.

Aspire’s management software is an all-in-one platform for running a cleaning business.

The platform offers functionality around every role of your business, assisting everyone from your accounting team checking invoices to your on-site crews in need of generating quick estimates. The functions and features connect to one centralized hub where your entire team can access the tools and information they need, and receive automatic notifications on specific tasks or insights—including project updates, missed payments, scheduling, and more.

What sets Aspire apart is how it excels in workforce management:

1. Cohesiveness: Aspire connects all business processes. For example, your historical data can enable your teams to generate on-site estimates with pinpoint detail based on previous jobs with similar cost factors. Your sales team can create estimates with automated expense-costing. Your account managers can generate instant proposals once clients are ready to book a job. And all of this can be handled from one centralized hub, keeping the job history and performance all in one place—no matter who is involved.
   
2. Communication: Keeping your business connected means keeping communication alive. At every task, the management software communicates with various aspects of your business. If your on-site team is late, your manager knows instantly. If an invoice is due, your accountants are aware. If there’s a more significant problem, your team can escalate the issue and notify the required teams. Every process in Aspire makes your business more visible to everyone in your industry.
   
3. Employee retention: You need a system to help your leaders easily manage employees and assure they’re prepared to perform up to standards. A management software enables your teams to perform with attention to detail while reducing task repetitiveness. This is only achieved with increased accessibility to tools, information, and collaboration at all times.

Avoiding the risks of transforming your business

Achieving a new growth stage and remaining at the top of a growing industry is a long-term initiative. It’s for that reason that you can’t rush in. You need to make decisions with long-term goals in mind.

The worst way businesses try to capitalize on industry growth is by making quick and minor adjustments with no purpose in mind. If you only use technology to optimize your business in smaller sections, you will end up with a suite of costly tools that don’t communicate with one another.

You may have a tool for accounting and think you only need to optimize scheduling. But then, a year or two down the road, these two tools have developed in entirely different directions, causing your teams headaches and workarounds just to stay connected. An end-to-end management platform supplements this risk by providing integrations that can pair with existing tools and eventually replace them entirely.

Aspire integrates seamlessly with many third-party tools and provides functionality that makes the transition out of those tools simple. Plus, the platform has implementation experts and a support team of experts who will guide you to lasting success on the platform.

Implementation is key to digitally transforming your business. When investing in tools or technology to revitalize your business, ensure there’s a team available to help you maximize efficiency.

Build a scalable cleaning business poised for expansion

The best way to understand what top businesses are doing to maximize opportunities in a growing industry is to see how they run their business.

To get a live look at how Aspire is igniting businesses during this industrial boom, book a demo here. And if you’re interested in getting detailed accounts of other commercial cleaning businesses that began shifting with Aspire, feel free to explore their stories here.