‘Every Step Matters’ for ALI Safety Campaign

CLEVELAND, OH -- The American Ladder Institute is seeking sponsors for its 2025 campaign to remind people that ‘every step matters’ when it comes to saving lives through accident prevention.

Observed every March, National Ladder Safety Month is the only program dedicated exclusively to promoting ladder safety at home and work. In March, the American Ladder Institute (ALI) sponsored Ladder Safety Month reached millions of people, and the safety advocate is trying to reach even more this year.

Each year, tens of thousands are injured and hundreds die in accidents related to ladder usage. The reach of National Ladder Safety Month only expands with the support of its sponsors. They are the driving force behind helping to raise awareness on safe use and decreasing these tragic numbers.

ALI, the only approved developer of safety standards for the U.S. ladder industry, is the present sponsor for National Ladder Safety Month.

Sponsorship packages are available at a variety of participation levels, each with a slate of promotional benefits for sponsors, including logo appearance on materials, tagged recognition in social media posts, social media mentions, listings in press releases, dedicated email blasts to ALI’s database of more than 23,500, web banner ads, and more.

The 2024 campaign delivered to sponsors more than 900,000 social media impressions and an email open-rate of 38%, which is 13% higher than the industry average.

To become a sponsor, email marketing@laddersafetymonth.com.

The goals of the campaign are to raise awareness of ladder safety, decrease injuries and fatalities caused by ladder misuse, and increase the number of people certified in Ladder Safety Training.

Founded in 1947, the American Ladder Institute (ALI) is a not-for-profit trade association dedicated to promoting safe ladder use through ladder safety resources, safety training, and the development of ANSI ladder safety standards.

For more, go to www.americanladderinstitute.org/.