Efficient Water Use Essential to Biz’ Success

Contributed by BSM Staff

VISTA, CA -- Since the widespread adoption and use of artificial intelligence (AI), companies are viewing water efficiency as essential to their business survival.

“No company can operate without water," is the sentiment of Microsoft’s Eliza Roberts, adding that the company has a responsibility to “help protect freshwater resources in the places where we operate and where there is high water stress."

A recent poll conducted on LinkedIn the last week of October asked members “what is the primary motivation for companies to become more water efficient and reduce their water consumption?”

Most (35 percent) respondents said that the main driver of water efficiency—the long-term reduction in water consumption—is "to meet sustainability goals."

Among other reasons the respondents believed companies have become more water efficient were the following:
•     New rules and regulations, 26 percent.
•     Surging global water scarcity, 22 percent.
•     For business survival, 17 percent.

However, Klaus Reichardt, CEO and founder of Waterless Co., Inc., a marketer of no-water urinals, said, it appears most of those taking the survey may have missed the mark.

He says that in recent years, especially since the widespread adoption and use of artificial intelligence (AI), "companies view water efficiency as essential to their business survival."

This is especially true today because AI servers, now used in many industries, use vast volumes of water.  

"Researchers have found that using AI to write a single 100-word email uses slightly more water than a standard 16.9-ounce bottle of soda. Most of this water is for cooling AI servers. They need more cooling, meaning a lot more water, than traditional servers."

However, Roberts and Reichardt both agree that many of the world's water challenges, even water scarcity can be addressed. 

“Water efficiency is crucial for businesses' survival. Only after ensuring efficient [water use] practices can businesses explore other options to reduce water consumption and replenish water supplies."

Waterless Co., Inc., Introduced waterless urinals to North America in 1991. Based in Vista, Ca, the company offers a full line of Waterless No-Flush urinals, cleaning solutions, and other cost-saving accessories. Visit: www.waterless.com.