New CEO Sees Growth in FM, Aviation Service

MIAMI -- Grupo EULEN USA is looking for growth in its two main businesses, aviation and facility management, said its new CEO María Fernández de Córdoba Martos.

With over 30 years of experience in business development, strategic leadership, and digital innovation, she brings a wealth of expertise across key sectors, including telecommunications, technology, finance, and travel.

“Our focus will continue to be strengthening our position in these core sectors, expanding our service offerings, and delivering high-quality solutions that exceed client expectations,” said Fernández de Córdoba.

The appointment marks a major milestone in Grupo EULEN’s ongoing expansion, reinforcing the company’s commitment to innovation and operational excellence in delivering top-tier services to its clients.

She is a results-driven leader renowned for her ability to deliver profitable growth and optimize organizational performance. Her international leadership experience spans multiple industries, where she has played a pivotal role in strengthening partnerships with global corporations like Telefónica, Microsoft and LATAM Airlines.

Her work with these leading brands has provided her with an in-depth understanding of dynamic business environments in the U.S., Latin America, and Chile—equipping her with a unique skill set to drive Grupo EULEN’s growth in these key markets.

This entrepreneurial spirit and consultative approach have led to the successful launch of several startups, including Telemergencia and Cumplo in Chile—two innovative companies that have made a lasting impact in their respective industries.

In addition to growing these core businesses, Fernández de Córdoba will also explore expansion opportunities into new markets across the U.S., targeting emerging opportunities in key regions.

“As the U.S. market continues to evolve, we’ll explore new avenues for growth and ensure Grupo EULEN is well-positioned to capitalize on new opportunities as they arise,” she added. The company has

Looking Ahead
“It is an honor to lead Grupo EULEN in the U.S. during this exciting time,” she said. “Together with our talented team, we will accelerate our international expansion, delivering innovative, high-quality solutions that surpass the expectations of our clients and partners. We are focused on optimizing our operations, investing in talent, and continuing our growth across the U.S.”

Founded in 1962 and with a presence in 11 countries, including the United States, Grupo EULEN specializes in aviation services, cleaning, security, auxiliary services (logistics, general, and telemarketing), FSM (Facility Services & Management), socio-health services, comprehensive maintenance, and global solutions for human resources, employment, and the environment.

Fernández de Córdoba said the company sees the importance and potential of the U.S. market.

“The opportunity is huge,” she said, and after having stabilized margins, “we are now able to grow in a sustainable way.”

Next step is to grow in a healthy way, shooting for 10 percent growth in 2025.

She called it an interesting challenge, adding that part of her mission is “leadership development” and an accountable culture. Support has to come from the top, she said.

“Give people the right tools for daily operational control. Margins are so narrow there’s a need for daily control.”

She said she’ll also be concentrated on innovation and technology that tells managers where employees are, verifying and tracking their tasks, and monitoring for quality and performance.

Another challenge is labor, she said, adding it’s difficult to find qualified workers. Many they do find are immigrants or others who are already facing challenges. She said to grow individually and within the company, they need to eventually learn English, and understand who we are.

Quality Control
She said U.S. facility managers and buyers are “very practical and focused on quality,” looking for “efficiency, quality, innovation and technology.

She sees growth in big facilities like airports, and seeks to grow with current customers, “geographically and organically” through word of mouth and transparency.

She characterized Grupo Eulen as “big, but small at the same time, though its investment in the U.S. reflects a “commitment to grow with our customers and our employees.”

For more, go to www.eulen.com.