Sellars’ Shout Out for 40 Years of Messy Moments

MILWAUKEE -- Sellars Absorbent Materials, a company built on cleaning up spills, splashes and drips, is looking for “Messy Moments” encountered at work, home or anywhere else as part of its 40th anniversary.

From April 29 – May 26, visit Sellars’ Facebook page for a chance to win a $400 prize package. To enter, snap a picture of a problem situation or area, share it as a comment on that week’s “Messy Moments” post and be sure to mention what the mess is.

It could be fluid that’s leaked from a machine, a barrel that was overfilled or the breakroom where someone left portions of their spaghetti lunch splattered about.

Each week, a winner will be drawn and sent a $350 Visa e-card and $50 in Sellars’ products, including the company’s TOOLBOX Blue Shop Towels, TOOLBOX White Rags and Bravo paper towels.

“We all know stuff happens. Since it’s our 40th anniversary of providing products that are used to wipe, clean and absorb, we thought it would be fun to share some of the unexpected messes that occur each and every day,” said Michelle Gross, vice president of marketing for Sellars.

From Humble Beginnings to Nationwide Brands
Sellars was founded in 1985 by John Sellars in his garage. His first products were designed to replace the ineffective, expensive and messy “kitty litter” options that were regularly applied to absorb leaks, drips and spills on factory floors. In response, he created an absorbent mat and “socks” that could be put on floors and wrapped around machines.

In 1986 with sales ramping up, John’s brother Bill joined Sellars. In 1987, the business moved into its first manufacturing facility in Milwaukee. In subsequent years, two more siblings came on board. Brother Tom filled the position of CEO and sister Kathy (Sellars) Huntsinger headed up human resources.

Today, Sellars has grown to more than 200 employees and operates three manufacturing plants and four distribution centers and holds 20 U.S. and 30 international patents. As part of its manufacturing process, the company recycles its own production waste to create some of its absorbents.

Sellars’ wiping products for the commercial markets are sold nationally through janitorial/sanitary, industrial, safety and specialty distributors. Its consumer products are available at retailers nationwide, including Home Depot, Lowe’s, Menards, Mills Fleet Farm, Blains Farm & Fleet, Tractor Supply, O’Reilly Auto Parts and NAPA.

For more information on Sellars and to see the company’s products, visit Sellars.com.