IKO Power Profit Tour Completes Western Canada Swing, Heads to U.S.

TORONTO, ON -- IKO Residential (IKO) has officially kicked off its 2025 Profit Power events, an exclusive series of contractor-focused events across Canada and the U.S., designed to help roofing pros grow their business.

The first two stops, Toronto on Feb. 25 and Edmonton Feb. 27 attracted over 150 roofers ready to level up their business game with practical, results-driven strategies.

Profit Power is all about real-world advice from folks who know roofing, plus straight-up conversations with fellow roofers.

“This isn’t a seminar. It’s a toolbox,” said Jack Gottesman, director of Marketing Services and Loyalty Programs at IKO North America. “Every session is built to give contractors something they can actually use. If you leave without at least three ideas you can use tomorrow, we didn’t do our job.”

The first stop for this year’s Profit Power events was Toronto, where the workshop took place at the iconic Hockey Hall of Fame, a venue that perfectly embodied teamwork.

Meanwhile, the Edmonton edition was held at The Rec Room, a popular Canadian chain of entertainment restaurants offering a relaxed and interactive atmosphere.

Both events featured real-world advice from people who live the roofing business. Travis Hallman, from ROOFPRO partner, Ignite, explained how contractors can boost their digital presence and get clicks and grab eyeballs.

Dmitry Lipinskiy from Roofing Insights shared hard-earned tips for scaling a roofing business. Jessica Stahl from Ignite Results led an engaging, hands-on session in Edmonton on hiring, retention, and getting the most out of a sales team. And in Toronto, Joe Puleo from Financeit showed how financing options can help close more deals.

Beyond the workshops, IKO shared key updates, including plans for new manufacturing plants, a redesigned website with refreshed shingle visuals, and news that all IKO laminate shingles — including Cambridge — now carry a Class 3 or higher impact resistance.

IKO’s Profit Power 2025 series is heading to the U.S. next, with six more workshops in the U.S. throughout the spring and fall.
May 20 Salt Lake City
May 22 Dallas
June 24 Nashville
June 26 Kansas City
Oct. 28  Indianapolis
Oct. 30  Phoenix

IKO ROOFPRO is IKO’s contractor loyalty reward program, open to residential roofing contractors in the U.S. and Canada. The program provides IKO ROOFPRO members with access to an array of valuable benefits.

www.iko.com/na/roofpro-contractor-rewards.