Maid Brigade Acquired by Evive Brands

SCOTTSDALE, AZ -- Evive Brands, a community of service-oriented franchise brands, has acquired Maid Brigade, a residential and commercial cleaning franchisor with more than 280 franchised locations across the U.S. and Canada.

The transaction meets rising demand for healthier, environmentally responsible cleaning solutions and positions the combined organization for accelerated expansion in both new and existing markets.

Evive Brands' portfolio includes Executive Home Care, Assisted Living Locators, Grasons, and The Brothers That Just Do Gutters, and it now approaches 1,000 franchise locations nationwide.

"It's not every day you have the opportunity to partner with a franchise that has been building trust since 1979," said Ryan Parsons, CEO of Evive Brands. "Maid Brigade brings strong leadership under Raychel Leong-Sullins, a committed franchisee base and a stellar reputation earned over four decades.

“Together we see tremendous opportunity—from boosting top-line revenue to amplifying marketing—to help this mature brand keep growing. Even after decades of success, Maid Brigade still has room to become a true household name, and our team is committed to helping it get there."

Raychel Leong-Sullins, President of Maid Brigade, said, "Our PUREcleaning system sets the standard for eco-friendly, people-first cleaning. Partnering with Evive Brands connects our franchisees to additional operational expertise and cross-brand collaboration while allowing us to stay true to our community-focused values."

Maid Brigade will continue to operate under its established name, with Leong-Sullins and her leadership team guiding product innovation and franchise growth. Integration efforts will emphasize shared technology, training and marketing resources that benefit all franchise owners across Evive Brands.

Franchise development initiatives and cross-promotional programs are slated to roll out in the coming months.

For more information, visit www.evivebrands.com or www.maidbrigade.com.