Shiffman to Lead Divcon Controls for Data Centers

DALLAS -- Divcon Controls, a provider of facility management automation and monitoring solutions to mission-critical data center operators, has named Marc Shiffman its new CEO, who has joined the company’s board of directors.

Shiffman joins Divcon with extensive experience in technology and services leadership, having successfully run multiple companies as an operationally adept executive in partnership with innovative founders.

Most recently, Mr. Shiffman served as CEO of SMS Assist, where under his leadership the facilities management technology company grew revenue to nearly $1 billion.
Before SMS Assist, he provided strategic, financial, and operating support to entrepreneurs leading early-stage startups as they scaled.

“I am excited to join Divcon at this point of rapid growth,” said Shiffman. “The board has entrusted me to further shape the company’s culture of innovation and product excellence at a moment of huge opportunity in the market. I am glad that Divcon and I will have access to co-founders John Palacios and Ben Crowell and the expertise they have accumulated through the years.”

The mission-critical data center market has experienced significant growth in recent years, as customer needs have dramatically increased the demand for more compute-intensive facilities. Divcon expects to increase revenue more than 80 percent YoY in 2025.

“Marc’s successful track record of pairing innovation and operational excellence is a perfect fit to ensure Divcon remains focused on delivering exceptional value for our customers as we accelerate our business," said John Palacios, co-founder and Chief Technology and Operating Officer at Divcon. “I am confident that Marc is the right person to lead the company through this next phase and help us solidify our position as a leader in the Critical Systems industry.”

Kevin Timmons, previously CEO, will continue as a senior advisor to the company.

Headquartered in Dallas, TX, Divcon Controls provides building management and electrical power monitoring systems to mission-critical facilities, enabling the customer to control, automate, and monitor energy and power functions.

Divcon, which is backed by Sustainable Investing at Goldman Sachs Alternatives, strives to accomplish this through technology, innovation, and client-focused personal service.

The alternative investments platform is part of Goldman Sachs Asset Management, which delivers investment and advisory services across public and private markets for the world’s leading institutions, financial advisors and individuals. Goldman Sachs has approximately $3.3 trillion in assets under supervision globally as of June 30, 2025.