Essity’s Buy of Feminine Care Biz Finalized

STOCKHOLM – Essity, a hygiene and health company, has completed its acquisition of Edgewell Personal Care’s feminine care business for $340 million.

The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the U.S., the world’s largest hygiene market. It includes the Carefree, Stayfree and o.b. brands in North America, and global feminine care rights for the Playtex brand.

The completed asset deal includes a broad product portfolio of liners, pads and tampons in the U.S., Canada, and the Caribbean, as well as a production facility in Dover, Delaware. The operations will be consolidated into Essity’s accounts as of February 2, 2026.

“As we finalize this acquisition, we look forward to accelerating the growth of these well-known brands using our established recipe for success within Feminine Care,” said Ulrika Kolsrud, President and CEO of Essity. “This strengthens Essity’s personal care business in North America and supports our ambition to grow in high yielding categories and key geographies.”

Essity is a fast-growing player in the feminine care category, with several strong regional brands such as Libresse, Bodyform, Nana, Saba, Libra, Nosotras, Knix and Modibodi offering a broad product portfolio of pads, liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cups.

For more information, go to www.essity.com.