When’s the Last Time You Cleaned that Toilet?

Contributed by BSM Staff

WASHINGTON -- Spring cleaning remains a defining American ritual, but despite strong enthusiasm for spring cleaning, many Americans admit they struggle to keep up with everyday maintenance in high-touch areas.

A new survey from the American Cleaning Institute (ACI) shows that 80 percent of Americans plan to spring clean this year, but it also found that 56% of respondents would be embarrassed to share the last time they cleaned their refrigerator, while 40% say the same about their toilet, highlighting a disconnect between once a year deep cleans and consistent, year-round cleaning practices.

The nationwide survey, conducted by Wakefield Research, underscores the enduring appeal of a seasonal reset – while also revealing that routine cleaning habits often lag behind annual intentions.

“Spring cleaning is a great moment to refresh not only our homes, but our habits,” said Brian Sansoni, ACI Senior Vice President of Communications and Outreach. “Our survey identified that Americans can struggle to the point of embarrassment when it comes to maintaining consistent cleaning practices, which we know are critical for healthy homes and community spaces.”

The good news is Americans understand the impact of a clean space. A desire to declutter and organize was the leading motivation for 57% of respondents, followed closely by a new season/fresh start mindset (47%), and a desire to stay healthy and hygienic (46%).

In fact, a decluttered home doesn’t just promote physical wellness, but mental health, as well. The survey found that 72% of respondents said they feel more relaxed with a clean and organized home than they do after getting a massage.

Combining a deep clean in the spring and regular cleaning routines will set you up for success throughout the year.

The American Cleaning Institute offers a variety resources with advice and guidance to accomplish your cleaning goals, including the following:

  • Decluttering
  • Strategies for Spring Cleaning
  • Spring Cleaning Plan
  • Cleaning the Refrigerator
  • Bathroom Cleaning
  • Room by Room Cleaning Guide

For more cleaning advice and guidance, visit www.cleaninginstitute.org.

The survey was conducted among 1,000 nationally representative U.S. adults ages 18+, between February 4th and February 12th, 2026, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18 and over.