Windex Named to Clean Led Court at Big 12 Tourney

RACINE, WI -- Windex, a brand trusted by generations for its famous streak-free shine, has been named the Official Glass Cleaning Partner of the Phillips 66 Big 12 Basketball Tournaments.

The 2026 tournaments will mark the first official U.S. competition on the ASB GlassFloor LED court, which features integrated technology capable of displaying dynamic digital graphics beneath the playing surface.

The court brings next-generation visuals and innovation to fans both in-arena and on broadcast.

The ASB GlassFloor LED court features integrated technology capable of displaying dynamic digital graphics beneath the playing surface

As the trusted name in glass cleaning, Windex will serve as presenting partner of the Windex Glass Court Cleaning Crew, the team responsible for helping maintain the ASB GlassFloor throughout tournament play to ensure the court remains ready for competition.

"We're always looking for ways to push beyond traditional sponsorship categories and create partnerships that feel authentic to the moment," said Big 12 Chief Revenue Officer Sean Desmond. "With the introduction of the ASB GlassFloor LED court at our Basketball Tournaments, working with Windex is a great example of that philosophy in action, and we're excited to showcase their brand to our fans in a creative, engaging way."

Big 12 fans will see the Windex Glass Court Cleaning Crew on court throughout tournament play, styled as high-rise window cleaners in glass-care themed uniforms featuring Windex-branded shirts, mops and towels – a playful nod to the "glass" competition surface.

Beyond the court crew, Windex's presence will extend across the championship environment, including dynamic on-court moments powered by the ASB GlassFloor's LED capabilities and shareable content across the conference's social channels that connect fans to the action in real time.

"'Cleaning the glass' means something powerful in basketball, and fittingly, it has defined our brand for generations," said a Windex brand spokesperson. "For 90 years, Windex has stood for clarity and performance - values that resonate deeply in the game"

As Official Glass Cleaning Partner, Windex brings a broad portfolio designed for today's surfaces – from its iconic streak-free glass cleaners to multi-surface and outdoor solutions, as well as electronic wipes formulated for modern screens and LED displays.

The 2026 Phillips 66 Big 12 Women's Basketball Tournament will take place March 4–8/9, followed by the Men's Basketball Tournament March 10–14. For more information, visit www.big12sports.com.

To learn more about Windex and its portfolio of glass, multi-surface, outdoor and electronic cleaning solutions, visit www.Windex.com.

The Big 12 is one of the nation's premier conferences in college athletics. The Conference is composed of 16 universities spanning 10 states and four time zones. The Big 12 members include Arizona, Arizona State, Baylor, BYU, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah, and West Virginia.