$25M Refresh Completed at Gulf Coast Resort

ST. PETERSBURG, FL -- Following a $25 million renovation, the Sirata Beach Resort has unveiled refreshed guest accommodations, enhanced dining venues, upgraded wellness facilities, and reimagined outdoor gathering spaces.

The transformation marks a new chapter for the resort as it joins Tapestry Collection by Hilton, a portfolio of independent boutique hotels celebrated for their unique personalities and deep ties to the communities they call home.

The resort is located on Florida's Gulf Coast, near Tampa Bay offering contemporary coastal accommodations, genuine beachfront hospitality, and elevated yet approachable experiences.

Guests can enjoy thoughtfully designed guest rooms and suites, diverse dining and beverage options ranging from casual to upscale, and the rare convenience of stepping directly from their room or poolside retreat onto the resort's private stretch of beach.

“We are excited to share the renovated Sirata with both returning and new guests and are proud to be the newest member of the Tapestry Collection by Hilton,” said general manager Brad Cochran. “From business travelers and multi-generational families to couples, solo travelers, groups of friends, and destination wedding guests, our beachfront setting, convenient location, and authentic hospitality continue to be among the many reasons guests choose to visit—and return again and again.”

The refreshed guest rooms and suites draw inspiration from the destination's sun-drenched climate, white-sand beaches, gentle Gulf breezes, and tranquil waters that have made the resort a cherished vacation destination for generations since the 1960s.

All 228 guest rooms, including 80 suites—many offering beach or bay views—have been fully renovated to reflect this updated design vision. The comprehensive transformation includes new furniture, fixtures, and furnishings.

Designed to balance relaxation and productivity, each guest room features architectural details, contrasting finishes, and thoughtful amenities that enhance comfort and convenience, including:

• Spacious bathrooms with walk-in showers and ample storage;
• Conveniently located power outlets, bedside charging stations, and USB-equipped nightstands for multiple devices;
• Premium bedding featuring cotton-rich linens and plush pillows;
• High-speed Wi-Fi and a dedicated workspace with a large desk, ergonomic seating, ample lighting, and integrated power connections;
• 55-inch flat-screen televisions with the Hilton Entertainment Package, including premium cable and movie channels;
• In-room coffee bar;
• Strategically placed mirrors, including illuminated vanity mirrors and full-length mirrors;

Together, these features create a comfortable, contemporary retreat that allows guests to unwind, stay connected, and make the most of their beachfront stay.

All the resort's public spaces have been intentionally reimagined, extending the contemporary coastal design found throughout the guest rooms into inviting communal areas filled with natural light, open-air elements, and views of the Gulf. A palette of sandy neutrals accented by hues inspired by the sea and sunset creates a seamless connection between the resort's interiors and its beachfront setting.

The resort's dining venues offer a variety of experiences designed to capture the spirit of beachfront living. Rum Runners, the property's signature open-air restaurant, features indoor climate-controlled seating, a 30-seat bar, and seating for up to 140 guests.

The refreshed pool area serves as a central gathering place where guests can relax beneath the Florida sunshine while enjoying views of the Gulf. Thoughtfully designed lounge areas, poolside service, shallow wading area for children to enjoy and direct beach access create a seamless transition from poolside relaxation to beachfront adventure.

State-of-the-Art Fitness Center
Guests looking to maintain their wellness routines will appreciate the resort's newly renovated 753 square-foot fitness center. Equipped with Peloton bikes, elliptical and recumbent cardio equipment, free weights, Life Fitness strength-training machines, resistance bands, and kettlebells, the facility provides everything needed for a productive workout before or after a day at the beach.

For meetings, events, and celebrations, the resort offers more than 30,000 square feet of flexible indoor and outdoor event space. Facilities include nine distinct meeting venues, two ballrooms, multiple breakout rooms, a beachfront tent pavilion, and outdoor decks overlooking the Gulf.

Owned and managed by Columbia Sussex, the Sirata Beach Resort is one of nearly 50 hotels under three different brands.