ITW Pro Brands Refreshes SCRUBS Cleaning Towels

OLATHE, KS -- After more than three decades “As The Original Waterless Cleaning Towel,” SCRUBS is building on that legacy with refreshed labeling across its portfolio.

SCRUBS helped define the waterless cleaning category long before it became an industry standard, delivering industrial strength cleaning for hands, tools, and surfaces with no sink and no rinse required.

Today, SCRUBS is making it easier for a new generation of distributors, facility managers, and field professionals to discover, identify, and specify the right SCRUBS solution for every job.

"SCRUBS has earned its reputation by delivering the industrial strength performance workers depend on every day," said Erin Varano, Marketing Director, ITW Pro Brands. "This refresh is about making that story easier to recognize.

While the labels have been modernized, the trusted formulas, packaging formats, and product performance remain unchanged as part of this refresh.

The SCRUBS portfolio includes SCRUBS In-A-Bucket Industrial Strength Cleaning Towels, All Purpose Cleaning Wipes, Stainless Steel Cleaner Towels, Graffiti & Spray Paint Remover Towels, Hand Sanitizer Wipes, and Medaphene Plus Disinfecting Wipes.

Across the portfolio, select products are NSF certified, EPA registered, or FDA listed based on their specific formulas and applications. All SCRUBS products are assembled in the USA.

Designed with today's industrial buyer in mind, SCRUBS is rolling out updated labeling across every product, featuring a cleaner, more modern design, simplified product messaging, consistent branding across the portfolio, and intuitive iconography that helps users quickly identify each product's primary applications and benefits.

The result is a portfolio that is easier to merchandise, easier to navigate, and easier to understand, whether on a distributor shelf, in a maintenance room, or on the jobsite.

The update is limited to the labels. The formulas, packaging formats, and product performance remain unchanged. Simply put: Same proven formula. Now with the look to match.

“We've modernized the labeling across the portfolio to create a clearer, simpler, and more consistent experience while preserving the same proven formulas professionals have trusted since 1993,” said Varano. “As more industrial buyers discover SCRUBS, they'll immediately recognize the strength of the brand, the breadth of the portfolio, and the performance that has made SCRUBS The Original Waterless Cleaning Towel."

The refreshed branding reinforces SCRUBS' commitment to helping industrial professionals quickly identify the right cleaning solution for every job while building on more than 30 years of trusted performance.

Learn more at www.getscrubs.com.

The SCRUBS brand is part of ITW Pro Brands, a manufacturer of premium industrial cleaning, lubrication, corrosion prevention, and specialty chemical products serving the automotive, aviation, fabricated metal, food processing, foodservice, and machinery manufacturing markets.