Rebrand Drives Possibilities for Evolved ABM

NEW YORK – ABM, a provider of facility, engineering, and infrastructure solutions, has been recognized in the Brand and Reputation Excellence category of the 2026 Gartner Marketing and Communications Awards.

The recognition highlights the strategy and measurable impact of ABM’s brand transformation under the “Driving Possibility, Together” rebrand.

The award highlights ABM's enterprise-wide brand transformation, which brought the full breadth of the company’s capabilities and expertise to the forefront, reinforcing its position as a strategic partner delivering integrated, technology-enabled solutions across industries.

Launched through an integrated, “inside-out” strategy designed to first engage ABM team members before taking the new brand to market, the transformation has delivered measurable impact across key audiences.

Since the launch, website conversion rates have increased 60%, regular use of ABM’s new Brand Center has reached 75% of staff and management -- more than double its initial goal -- and digital media and sports sponsorships have generated 40 million impressions, more than twice ABM’s previous average.

“As ABM has evolved, so too has the breadth of our capabilities and the ways we help clients address increasingly complex facility and infrastructure needs,” said Cary Bainbridge, Chief Marketing Officer at ABM.

“We saw an opportunity to build a brand that more fully reflects that evolution -- bringing our expertise, innovation and integrated solutions to the forefront while giving our teams a stronger platform to tell the ABM story. Seeing that work deliver measurable impact and earn recognition from Gartner is a testament to the team that brought this transformation to life."

ABM first engaged its people around a shared story, equipping 100+ Brand Champions across the organization to help drive adoption. The external launch brought “Driving possibility, together” to market through a modernized visual identity and digital experience, advertising and public relations, industry-specific messaging, social media, and visibility at trade conferences and speaking engagements, all designed to showcase ABM’s expertise and ability to deliver integrated solutions at scale.

“Driving possibility, together” reflects ABM’s commitment to partnering with clients to modernize their environments and create smarter, more resilient facilities, while bringing together the company’s expertise, innovation, and scale to create better outcomes for clients, people, and communities.

ABM has more than $8 billion in annual revenues

Learn more at www.abm.com.